How to Create a New Facebook Business Manager and Ad Account

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Follow these 4 steps to get your Facebook Ads account up and running.

Setting up Facebook Business Manager and Ad accounts are quick processes that could leave you wanting to smash your computer, if you don’t have proper guidance. We wrote this guide, so you don’t have to experience the same nuanced issues as countless advertisers before you…

Below are the 3 steps that we’re going to cover to leave you with a fully functioning Business Manager and Facebook Ad account:

  1. Create a Facebook Business Manager

  2. Add a Facebook Page to your Business Manager

  3. Add a Facebook Ad Account to your Business Manager


Step 1: Create a Facebook Business Manager

Facebook Business Manager is the hub for managing all of your Facebook assets and campaigns. To create a Facebook business manager, visit business.facebook.com and select Create an Account.

When you’re asked to log in, you will log in under your personal Facebook account. If you don’t have a personal Facebook account you can create one at facebook.com/r.php.


Step 2: Add a Facebook Page to your Business Manager

When creating a Business Manager, it will prompt you to Add or Create a Page. Your page will be the face of your business on Facebook. You can use your page to share organic posts and will also need one to create paid ads. 

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If you’re not prompted to create or add a Page during the setup process, follow these steps:

  1. Click the Gear Icon to navigate to Business Manager Settings

  2. Under the Accounts dropdown select Pages

  3. Click +Add and select Add a Page or Create a New Page


Step 3: Add a Facebook Ad Account to your Business Manager

Now that your page is set up, you’ll be able to create an ad account. The process is similar to creating a page:

  1. Click the Gear Icon to navigate to Business Manager Settings

  2. Under the Accounts dropdown select Ad Accounts

  3. Click +Add and select Add a Page or Create a New Page

Congrats, you have now set up a Business Manager, Facebook Page, and Ad Account for your business. You’re now ready to start bringing in new customers!

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Looking to start advertising with Sprague Media? Follow the setup and account linking process here. If you have any questions about how to set up your account, don’t hesitate to reach out to paul@spraguemedia.com. We’re here to help!